Social media has changed how people interact and it is no longer business as usual as thought leaders continue discovering new ways that people can use to advance their brands. Chefs are a special breed of people who make cooking appear fun and they have followers from all over the world. In the past, they could demonstrate on media such as TV, magazines and physical booths where they could reach out to their loyal followers. Things have changed with the introduction of digital platforms such as emails and social media accounts. The following are the reasons why Instagram is becoming popular among chefs
It is easy to demonstrate
For you to post content on Instagram, you must either include an image or a video and some captions to pass your message. Most people will be interested in learning how to make a tasty meal and thus Instagram offers them a perfect platform. You can record videos while preparing different meals and record teasers on your account. You can also take photos of your kitchen and show people how to make the best out of their space. You can make use of the Instagram stories as they are easily noticeable unlike the normal posts on the timeline.
Automation is easy
You could be always on the move and getting enough time to engage, look for new followers or even post on a consistent basis might be a challenge. However, with automation, you can balance some of these tasks and make sure that your social engagement and business go hand in hand. It thus means that you get enough time to tackle your professional chores and still have time for yourself. Not all automation tools are worth your investment and you thus need to check reviews. For more information, browse through https://www.swsmag.com/best-instagram-bot-reviews/ and learn what makes a good automation tool.
Interaction is real-time
People always have questions when it comes to cooking but most of them do not have the channels for communicating with you. They may need clarifications or want to point areas that may require improvement and Instagram is a perfect platform to do it. They can chat with you through direct messages on issues that need personalized attention. You can also engage those who comment on your posts and get to know them better. Tag your active followers every time you make a new post and request them to share it with their followers as well.